Welcome to Realer® Purse, Bags, Handbags – your number one source for stylish, high-quality handbags and accessories.
Our Story
Realer® was founded in 2022 by a group of fashion enthusiasts who shared a passion for designing eye-catching yet practical handbags. After years of searching for the perfect bag and coming up empty, we decided to create our own brand.
Our goal was simple – to make high-end looking designer bags accessible and affordable for every woman. After months of planning, designing and sourcing only the finest materials, Realer® Purse, Bags, Handbags was born.
From day one, we set out to disrupt the designer handbag space. How? By removing the outrageous markups and providing stunning, trend-forward bags direct-to-consumer. This allows us to offer the same look and feel of a $500+ designer bag for a fraction of the price.
But we didn’t stop at bags. Our collection also includes coordinating small leather goods like wallets, clutches and cosmetic cases so you can build a complete designer look. And we are constantly adding new styles, textures and on-trend silhouettes so you can stay fashion forward all year long!
Our Values
At Realer®, we live by a set of core values that drive every design and touch point with our brand:
Quality
Our bags are crafted using only the finest leathers, hardware and linings so they stand the test of time. We have an uncompromising eye when it comes to construction and hardware so our bags look and feel luxurious.
Style
Fashionable, on-trend silhouettes with thoughtful design details that make our bags look far more expensive than their accessible price tags. We draw inspiration from runways, street style and influencers.
Accessibility
By selling direct-to-consumer, we cut out the middleman markups which means we can offer designer quality without the designer price.
Responsibility
We source our materials ethically and use eco-friendly packaging. We also partner with organizations that empower women both locally and globally.
Community
Fashion is meant to be fun! We nurture an uplifting, supportive community on social media for women to engage with the brand and each other.
Our Design Process
Each Realer® bag goes through a rigorous design process from first sketch to finished product.
Inspiration
Our designers draw inspiration from the latest fashion trends, studying colors, silhouettes, details and materials seen on the runways and on the streets. We synthesize what is happening in both high fashion and mainstream style.
Sketching
The most promising ideas are transformed from abstract inspiration into initial hand sketches defining the bag shape, hardware, dimensions and strap options.
Material Sourcing
Next we source the perfect leathers, linings and hardware for each design, looking for textures, finishes and colors that are on-trend. Italian leather, Chinese silk and German canvas are just a few of our favorite materials.
Prototyping
We create digital 3D models as well as physical samples. This lets us perfect the measurements, visual appeal, internal organization and ease of access.
Evaluation
Our team thoroughly evaluates each prototype against criteria including quality, capacity, weight, visual impact and ease of use. Feedback informs the next round of prototypes until we achieve an optimal finished product.
Testing
Once finalized, each style undergoes rigorous in-house testing as well as field testing by a diverse range of women to ensure durability, functionality and exceptional quality in real life.
Launch
After final adjustments, we officially launch the style, sharing campaign images across our website and social channels so our community can fall in love with our latest creation!
Our Handbag Collection
Hobo Purses
Effortlessly chic and spacious, our hobo bags have a relaxed crescent shape that can be worn over the shoulder or as a crossbody. Details like tassels and studs add downtown edge while supple leather imparts luxury. Choose from solids both bold and neutral along with two-toned color blocked options.
Tote Bags
From office commutes to weekend errands, Realer totes transition seamlessly between weekday and weekend. Oversized silhouettes with plenty of interior organization carry all your daily essentials. Stylish details like croc-embossed leather, belted straps and chain accents elevate the everyday bag.
Satchels
Classic satchel silhouettes get refreshed with bold colors, prints and gilded hardware. Roomy interiors keep you organized while exterior pockets provide quick-access storage. Both ladylike top handles and convertible crossbody straps provide styling versatility.
Crossbody Bags
Downsize your bag while staying totally on trend with our collection of compact crossbody purses designed for lightweight carrying. Structured leather and hands-free silhouette keeps necessities secure and organized in a chic profile that works for day or night.
Clutches
Make a stylish entrance at any occasion with our evening clutches adorned with intricate florals, beads, metallics and jewels. Expandable gusset construction and interior pockets fit more than just the essentials. Convertible chains turn these statement clutches into hands-free shoulder bags.
Belt Bags
The ultimate 90’s revival, belt bags are back in a big way. Our waist-cinching styles with pouch silhouettes are both feminine and functional. Wear as a true “bumbag” or convert to a crossbody or shoulder bag thanks to convertible straps. Punchy prints and vibrant colors keep your look contemporary.
Wallets & Small Accessories
The finishing touch for your Realer® look, our selection of small leather goods helps you stay chic and organized. Choose from convenient card cases, zip around wallets, wristlets and cosmetic bags in coordinating leathers so you can build a complete designer look.
Real Women Love Realer®
At Realer®, our goal is to empower confident women to embrace their personal style. We love connecting with our growing community of #realfans and showcasing what our bags mean to them through user generated content.
Tune into our Instagram and TikTok channels where we share reviews, unboxings, styling tips and more from Realer women rocking their favorite bags IRL. These inspiring ladies show how our bags fit seamlessly into their real life, unique sense of style.
Whether snapping mirror selfies on the way to brunch, unboxing their latest Realer® purchase or sharing how they organize their handbag, this authentic content allows women worldwide to engage with our brand in an uplifting, supportive space.
Through initiatives like our Real Women ambassador program, we are committed to celebrating diversity and individuality. Our community comes from all walks of life across backgrounds, lifestyles and aesthetics. What unites them is a passion for affordable luxury!
Giving Back
Corporate responsibility is woven into the DNA of Realer®. We believe the fashion industry has the power to uplift women globally so we partner with organizations that provide education, mentorship and empowerment.
Women In Need
We are proud partners of Women In Need (WIN), a New York-based nonprofit that helps women in need rebuild their lives and pursue their goals through programs focused on housing stability, job readiness and financial literacy.
Dress for Success
Since 2019, we have partnered with Dress for Success to donate new and gently worn professional attire so that women can enter the workforce with confidence and style.
Fashion Makes Change
We collaborate annually with this organization to create limited-edition bags where proceeds go to causes empowering women worldwide through initiatives spanning health, education and economic security.
Environmental Sustainability
From our offices to our supply chain, we take steps to reduce our environmental footprint across our business including responsible raw material sourcing, recycling and eco-friendly packaging.
Join the Realer® Community
When you purchase a Realer® bag, you are joining a community of inspiring women who celebrate self-expression, authenticity and affordable luxury.
We invite you to engage with #realfans worldwide across social media by sharing your Realer® looks and connecting with fellow fashionistas. Be part of our movement to make designer-quality handbags accessible for all!
For trending styles, release info and styling inspiration, follow us on Instagram and TikTok where we uplift and empower our community each and every day.
Shop the current Realer® collection at realerbags.shop to discover your next statement bag. Join our newsletter for exclusive discounts and early access to the latest launches.
Realer® – Manifest Your Style!
